![]() ![]() And it isn’t just Facebook that’s dishing out big bucks for influencers. As TikTok’s short-form video format continues to catapult the platform to new heights year over year, Facebook is pulling out the big guns in an attempt to keep their own network enticing for creators. While no one has all the details, we do know that these bonuses are available for select creators who have been personally invited by Facebook themselves, with a platform-wide application portal currently in the works.įacebook’s Creator Fund is an obvious foray against TikTok’s $200 million creator fund that was announced in 2020. Once a creator reaches an agreed milestone using Facebook’s monetization tools, a proportion of the cash received will be pledged toward funding the creation of new and innovative content. The Bonus Program will pay creators through a series of initiatives across Facebook and Instagram that will be “seasonal, evolving and expanding over time.” Stars Challenges, which is now expanding to include gamer creators, is a good example of this approach. source: Facebookįacebook wants to incentivize a positive feedback cycle that will reward creators who entertain and engage their followers. Creators can also partner with brands via affiliate programs, create branded content campaigns and will even be able to create in-profile shops. Facebook is also working on follower-based support features like badges, subscriptions, icons, tips and pay-per-view events. The fund includes ad revenue streams from content such as IGTV and in-stream ads. The social media giant attempts to lure in new creative talent and retain their existing talent by introducing new bonus programs on Instagram and Facebook that will “reward creators for great content’ – Facebook CEO, Mark Zuckerberg
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