Our show is so specific and layered and complicated that it’s interesting for me to see how the clothes can be adapted.īenjamin Kirchhoff: It’s nice when you see all these girls and boys walking around Dalston doing DIY looks. I have the girl pictured in my head that I present on the runway and then beyond that I want to leave it up to whoever works on the pieces and whatever way they want to wear them. It’s much more important to us.Įdward Meadham: We use models for the show but everyday reality is not about those girls. We have no problem with celebrities in theory – it’s just that so far we haven’t hadĭ&C: Would you rather see your clothes on real girls?īenjamin Kirchhoff: Yeah. You really don’t want celebrities wearingĮdward Meadham: There are almost no celebrities in this day and age who actually express any point of view or personal style. I wanted it to be about girls being happy about being girls, without there being the threat of a male gaze.īenjamin Kirchhoff: We’ve been quite obsessed lately with something that Leith Clark said to coincide with the launch of her magazine, that she was terrified that every shoot and every representation of women in fashion always had this invisible male presence.ĭ&C: Recently you’ve been more controlling about who wears Meadham Kirchhoff. The whole idea was more celebratory than confrontational.Įdward Meadham: I wanted to feel like nothing bad was going to happen, in terms of the moods and the colours.ĭ&C: But perhaps confrontational in a very light way?Įdward Meadham: Well, it being so light is sort of confrontational. We didn’t want to have an undercurrent of anything. The idea of the wolf was as a confrontational and aggressive thing masquerading as something sweet and innocent.īenjamin Kirchhoff: We tried to really not have a dark side. There was going to be another section actually, but that didn’t really work out.ĭ&C: Why did you title the collection ‘A Wolf in Lamb’s Clothing’?Įdward Meadham: It comes from the idea of ‘mutton dressed as lamb’ and ‘a wolf in sheep’s clothing’. I knew I wanted to have a block of Courtney Loves powdering themselves and a giant cake, and the ballerinas. How did you come up with the concept?Įdward Meadham: I tend to work backwards – I see the show, styling and everything way before I actually know what the clothes are going to be. Splattered princesses sit happily alongside the fluffy candies from Louis Vuitton’s Carousel show or Prada’s 50s heroines – whether they like it or not.ĭazed & Confused : This season’s show was a particularly big performance. Meadham Kirchhoff’s fearlessness has paid off, and its cotton-candy, ice-cream. At a time when fashion has recoiled from fun, and performance is in fear of going under, it’s refreshing to see such courage and gusto from a young brand. The spectacle began with a procession of Courtney Loves and ended with a whirlwind of Sylvia Young ballerinas sandwiched between these catwalk theatrics was a brilliant collection of 25 sickeningly sweet looks. This season the catwalk was transformed into a tween girl’s’ saccharine birthday party, decorated with a pastel palette fit for My Little Ponies and Care Bears. I knew I wanted to have a block of Courtney Loves powdering themselves and a giant cake, and the ballerinas I tend to work backwards – I see the show, styling and everything way before I actually know what the clothes are going to be. The designers have gone from strength to strength ever since, sometimes slotting boys into their womenswear show but concentrating mostly on womenswear, for now. In 2007 they embarked on their first womenswear collection, showing within London’s Fashion East line-up. The pair met in 2002 while studying fashion at Central Saint Martins, and even though the British-born Meadham was on the womenswear course and French-born Kirchhoff was doing menswear, they joined forces after graduation with the menswear label Meadham Kirchhoff. Edward Meadham and Benjamin Kirchhoff created yet another new world for their spring/summer 2012 show, a candy and ice-cream-coloured universe where the soft and fluffy forces of good prevailed.
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